Years ago my mother used to say to me, she’d say, “In this world, Elwood, you must be,” — she always called me Elwood — “In this world, you must be oh so smart, or oh so pleasant.” Well, for years I was smart. I recommend pleasant. You may quote me.
(Elwood P. Dowd)
“There are only two hard things in Computer Science: cache invalidation and naming things.” – Phil Karlton